WHAT’S GOING ON HERE – IS IT A MUSIC FESTIVAL? A FILM FESTIVAL? A COMEDY FESTIVAL?
All of the above and more. SXSW runs for nine days in March and totally overruns the Austin city streets with new music, art, comedy and movies, along with speaking panels packed with a who’s who of pop culture, new media and the arts.
SOUNDS LIKE WE’RE GOING TO HAVE A FULL DANCE CARD.
There are more than 2000 different acts from all over the world so you might want to think about some pre-planning. Either that or you could stumble around town and see what kind of Next Big Thing you can bump into. SXSW is famous for showcasing up-and-coming talent so be prepared to add bragging rights to your Twitter feed.
AND THE SPEAKING PANEL PART – WHAT’S THAT ABOUT?
There are all kinds of interactive panels on issues as diverse as design, technology, urban strategy, fashion, broadcasting, travel, and gaming; each panel is packed with carefully recruited expert keynote speakers all with reputations for being game-changers and visionaries. Expect wall-to-wall digital hipsters.