When Condé Nast moved its American HQ out of Times Square last year, the tremors were felt all around Midtown: favorite restaurants were suddenly open for reservations, high-end salons accepted walk-ins and cool shops marked down their prices. On the flip side, the move downtown by the 3,000 men and women who work at 16 print magazines and 20 websites to the landmark 104-storey 1 World Trade Centre has given once-moribund Lower Manhattan an economic fillip.
Just opposite the imposing tower is the upscale Brookfield Place, a spanking new retail space filled with luxury fashion boutiques, hip breweries and gourmet street food. While Brookfield does not overtly target Condé Nast staffers, it’s clear from the unique merchandising mix that it knows just who’s shopping at its stores.
